The beauty brand being sued for problematic ingredients.

Even if you don't own Rodan + Fields, think about the name for a moment. Yes, it's a skincare brand sold by your friends on Facebook. Some of which I haven't seen since a nasty bar reunion over Thanksgiving break in college.

Market research provider EuromonitorInternational Ltd. recently announced that Rodin + Fields was the largest skin care provider in the United States for the second year in a row. According to Chris Newman, the company's chief financial officer, Rodin + Fields generated more than $1.5 billion in revenue last year alone. The direct-to-consumer approach is the reason why you constantly see random friends selling products on Facebook. This approach employs different marketing levels, including these 200,000 "consultants" to spread the word about the brand's products.

Rodin + Fields is facing a potential class action lawsuit over its Lash Boost eyelash serum, following recent good news from the company that it is outpacing its competitors. Released.

by Rack The four plaintiffs, who have obtained a copy of the complaint, say that Lash Boost caused harmful effects such as burning, pain, swelling and crusting after applying the product to the desired location on their upper eyelids. The complaint alleges that Rodan + Fields misleads customers by withholding information about potential side effects to a specific ingredient used in the product, isopropylcloprostenate.

Not for the first time, a skincare company faced backlash for using isopropylcloprostenate in an eyelash serum without disclosing that information. On June 10, 2017, a customer wrote a review on Rodan + Field's Lash Brow Serum titled "Amazing until this happens".

The customer goes on to elaborate on her reaction to Rodan + Field's LashBoost The experience started with incredible results, but quickly turned sour when she developed what she first thought was a whealoma. When the condition worsened, she went to an ophthalmologist, who discovered a more serious health concern.

She said, "Apparently I don't have ovariectomies, but I do have a full blown abscess under my lid from an infection that has spread to my cheek and ear. If left untreated, it could land me in the ER if it spreads to my brain," she writes.

"My entire right side of my face is infected and I'm on antibiotics," she continued. "The doctor told me he sees this with products that strengthen the lashes. This is because the pores on the other side of your lid can become blocked. Repeated use of eyelash enhancement products can cause this reaction. My only beef is that this should be a warning side effect of the disclosure sheet.

Her complaint was resolved two days later. Update on her review She admits that this could be a rare case. However, the concern with her update is that it ends on a hopeful note, giving Rodin + Fields the benefit of the doubt that 'by using the product when people don't self-report, the company never knows that this could happen. I hope the reader will accept my goal of putting 'this as a potential side effect of the package. It looks really positive now that this is going to happen."

Other June 2017 and later reviews Issues include sharp pain under the eyes, darkening of droopy eyelids, cysts, and even concerns about 'persistent eye discomfort'.

As the June 2017 reviewer points out, many eyelash enhancement products can cause side effects; conversely, many people reap the promised benefits of such products without encountering the darker side of things. Rush Boost is far from the first and only such product to employ isopropylcloprostenate without a disclaimer in a manner that follows FDA guidelines.

In 2011, the FDA contacted the brands RapidLash, NeuLash, and NeaveauBrow about similar issues regarding isopropyl cloprostenate, stating that the product constituted an unapproved and misbranded drug, an adult and misbranded cosmetic, and that the product needed to follow the new approval process.

Not only does Rodin + Fields have its own history of receiving complaints about questionable branding tactics, but given that a competing eyelash serum intervened with the FDA about transparent labeling, it seems unlikely that the skin care brand did not know what it was doing.

A representative of Rodin + Fields responded to the current claims against the serum, Lac :

"We vigorously deny the allegations made in the complaint and stand behind the safety and efficacy of Lash Boost. We intend to reveal the details of our legal defense in court. Lash Boost is intended for cosmetic use and is consistently advertised as improving the appearance of eyelashes. As with any cosmetic product, Lash Boost can be irritating to some users, especially if misused. R + F provides clear instructions to users, including those experiencing irritation. Many of the claims relate to unrelated products, including prescription products with different ingredients and formulas.

While this situation still persists, remember to always read the ingredients in the product packaging rather than trust claims are honest or comprehensive. Even common phrases like "hypoallergenic" and "dermatologist tested" are seldom trusted at face value, even if they are.